Get referrals from the people who come in to order sports trophies for kids. These moms and dads often work in corporate America, and they can get you in touch with the person in their company responsible for purchasing awards. Corporate America is a good sales channel if you’re not already focused on that audience.
Don’t be afraid to let your awards suppliers help you with the imprinting. Many trophy retailers are masters at etching and lasering, but don’t forget about full-color printing and 3-D subsurface artwork. Your favorite suppliers can help with those imprint processes, and you can add the finishing etch in your shop.
—Jen Jezierski, Crystal D