Plan to Stay Relevant

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

This is an industry many of us are in because we love it. The main issue we face is proving that our businesses are positioned for ongoing relevancy with or without us in them. In order to accomplish this, and ultimately create the highest value for an awards business, an ongoing plan must be undertaken that paints a picture of success. 

More than anything, the business must look welcoming. Whether or not you are preparing to sell it down the road, it needs to have focus and purpose — not just a bunch of items thrown together in a show room, but an organized and harmonious set of offerings that make sense. Good lighting and nice fixtures that accentuate the offerings are critical. Well-maintained machinery that is up-to-date and sufficient for the size of the business is important. Cross-trained and friendly employees, clear and concise literature, and a web presence are equally important to the image of the business. Most importantly, these are not one-time fixes, but rather a maintenance plan that needs to be strenuously adhered to. 

—Eric Priceman, Victory