Promotional products offer a viable solution to expand your business reach. You probably already deal with plenty of organizations that routinely invest in promotional items, so it should be an easy process to pitch it to them. Make yourself stand out with unique approaches in terms of products and images, and be sure to have a compelling argument as to why they should focus on the end result, rather than just the price tag. Ultimately, a quality promotional product will generate more money than it costs, with better results coming from products that have a clear message.
—Jimmy Lamb, Sawgrass