Pitching Promotional Products

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

Promotional products offer a viable solution to expand your business reach. You probably already deal with plenty of organizations that routinely invest in promotional items, so it should be an easy process to pitch it to them. Make yourself stand out with unique approaches in terms of products and images, and be sure to have a compelling argument as to why they should focus on the end result, rather than just the price tag. Ultimately, a quality promotional product will generate more money than it costs, with better results coming from products that have a clear message.

—Jimmy Lamb, Sawgrass