You don't always have to sell an item as an add-on; additional services also increase the value for your customers. For example, custom medals can be enhanced with enamel color-fill, full-color printing, or 3-D designs. A custom medal or medallion can also be embedded into an acrylic base or be attached to a custom ribbon or keychain. Custom medals can also be enhanced with engraving.
Custom trophy toppers or resins are also items that can help you increase profit and separate you from the competition.
—Vince Frank, Catania