Want to freshen up the look of your products? Wondering how you can incorporate the Pantone Color of the Year, Ultra Violet, into your lineup, or even what it is or should mean to you? Are you seeing all the colorful-looking products and fashion and want your products to be pined over as well? Put Pantone’s Spring Color Palette to work for your business.
Pantone has done something different this year for its Spring 2018 Color Palette. You’ll find, in addition to the 12 colors (including the Color of the Year), there is also a non-seasonal palette of four hues. While the color palette begins in the fashion industry, it carries over into all retail forms, from paint on the wall to personalized gifts. Color is on the minds of consumers, especially as a form of self-expression. Pantone notes in its report, “The color story is wildly divergent and we see a kaleidoscopic bounty of uplifting shades and feel-good tones. There is a feeling of optimism and confidence driving a new vitality into fashion trends. That doesn’t mean that we don’t continue to look for more neutral or classic shades as, while simple, these core basics are seasonal essentials, working well on their own as well as providing the landscape for the color complexity.” This palette has multiple shades of red, which is unlike years past. Saturated and vibrant colors can really stand out when used with dye-sublimation.
SPRING 2018 PALETTE
The Spring Color Palette is following, including the color name, Pantone PMS color, RGB formula, and CMYK formula:
PANTONE 18-3838 Ultra Violet (Color of the Year)
PANTONE 13-0646 Meadowlark
PANTONE 17-1563 Cherry Tomato
PANTONE 16-4132 Little Boy Blue
PANTONE 18-1440 Chili Oil
PANTONE 17-3020 Spring Crocus
PANTONE 14-3207 Pink Lavender
PANTONE 15-1520 Blooming Dahlia
PANTONE 16-5533 Arcadia
PANTONE 13-0550 Lime Punch
PANTONE 18-1028 Emperador
PANTONE 12-2103 Almost Mauve
Following is the non-seasonal palette:
PANTONE 19-4034 Sailor Blue
PANTONE 14-4202 Harbor Mist
PANTONE 15-1214 Warm Sand
PANTONE 11-0608 Coconut Milk
Let’s start with the Color of the Year, Ultra Violet. A royal shade of purple with complex values of reds and blues makes this magical hue.
Meadowlark looks like it was poured from the sun. This bright yellow may be inspired by the beautiful yellow on the chest of the Meadowlark bird.
Cherry Tomato is a bright, “poppy” red with lots of heat and high energy. This is a great option to use as a secondary color in a palette.
Little Boy Blue is a powder blue shade that you might imagine being worn by Little Boy Blue from the classic fairy tale poem. You could go the mono-color route and pair it with Sailor Blue, a traditional route with Warm Sand, or go bold and let it shine with Meadowlark.
Chili Oil is an earthen-tinted red that can be the unexpected dark color in a palette.
Pink Lavender is not the only floral inspiration in this lineup. A soft, romantic mix of pink and lavender perfectly explains this charming color.
Blooming Dahlia is a subtle peach tone that has an “understated appeal” according to Pantone. Arcadia and Blooming Dahlia become their own vibrant combination when used together.
Arcadia is a color to ponder over: Is it retro? Is it modern? Is it a green with blue undertones or a blue with green tones? Either way, it’s a great color to use to attract attention or for a pop of color.
Emperador is a rich, chocolate brownie of a hue that can add more strength than sweetness when used with some of the brighter and softer colors in this palette.
Almost Mauve is not what I expected it to be. A delicate, warm, off-white color, it is an alternative to a bright white in your projects.
Spring Crocus is described by Pantone as “witty and expressive, Spring Crocus is a flamboyant and tantalizing fuchsia shade that summons you in with its beguiling charm.”
Lime Punch can be described as a “striking citrus” that brings in an almost neon hue. Bright without being bossy, this color hits a fun attitude chord.
Sailor Blue is a strong navy that can be a great anchor for any palette. If you need a dark color for a project, give this shade a whirl.
Harbor Mist reminds of you the light gray fog that rolls in. It’s a neutral gray shade that can work with any color arrangement.
Warm Sand will give you a sandy, safari feel for a beige color. Warm Sand can easily connect seasons together being used with spring tones or fall/winter hues.
Coconut Milk represents the classic mainstay of a white and/or off-white for the spring 2018 season.