Open up New Markets with Sublimation

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

Diversification is the biggest benefit of sublimation. Sublimation is a complementary technology that enhances awards and engraving businesses by expanding the types of products they can offer, increasing the value they can deliver to existing customers, and opening up new markets to which they can provide services. In terms of adding value to an awards or engraving business, sublimation is one of the least expensive technologies to invest in, yet it delivers more than adding any other type of decorating system.

For example, a local baseball league that usually orders trophies each season from an awards shop can also order photo plaques, mugs, pennants, shirts, socks, and other team-focused products from that same shop if it has a sublimation system.

—Jimmy Lamb, Sawgrass