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Online Opportunity Knocks: Catch it on video

Video continues to grow in both online advertising and production. Engagement levels are on the rise, and, with sharing features that blast videos to social networks such as Facebook, Twitter and Pinterest, video has become a leading marketing tool for exposure and branding. YouTube remains the video leader in terms of site visits, views and shares, which makes it the go-to video site for those of us using it as a marketing tool.

Create unique videos that feature your products and services and share them with followers on the social networks by embedding them in your websites and blogs. This is a great way to educate customers and directly address frequently asked questions.

Videos can even be created using a slideshow of images and text, opening a huge window for creativity and showcasing your work. In addition, YouTube videos are prominently displayed in Google’s search results. A simple video about custom embroidered apparel could easily land clicks from the first page of search results, whether the video itself is effective to the viewer or not.

Don’t care to dive into video? Another option that plays on the popularity of video is paid advertising. Through the Google AdWords program, users can easily create and manage marketing campaigns and direct them toward a desired target audience via existing YouTube videos, and pay for the ads by the click or the impression.

—Kelly “Rags” Ragland, Rags to Stitches Productions