Contact a pet groomer and partner with them to create a little display. People coming in with their dog can be inspired to buy products with their dog or deceased dog on it. It’s a win-win when you share some of the profit with the pet groomer. The reason this works is because no one takes their dog to the pet groomer because they want to — they have to because they love their pet. There are plenty of profit opportunities in the pet market.
—David Gross, Condé