Mock-ups Pros and Cons

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond—the first of its kind to focus on sublimation—hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more. For referrals or more information, contact Kuchek directly at justmyimaginationdezigns4u@gmail.com.

Selling online has opened up the door for many people that want to go beyond the traditional brick-and-mortar store. Whether selling through a website or media source, such as Facebook or Twitter, visual mock-ups can be posted online to give customers a better idea of your work. However, there are some challenges to be considered as well.  

Here is a list of a few of benefits and downsides to using mock-ups:                        

Pros:

  • Mock-ups are a great visual tool for customers, as they present well online.
  • People tend to sell more products when posting mock-ups versus poor-quality photos.
  • Mock-ups save money by not using the substrate.
  • Mock-ups can be used as proofs for a client’s approval.

Cons:

  • Mock-up size and colors can appear differently on screen than the end product the customer will receive.
  • Mock-ups tend to look sharper and more vibrant than the actual item produced.

—Cheryl Kuchek, Just My Imagination DeZigns