A thought process to follow for maximizing your pet-related sales is to “think outside the collar.” What I mean is the products do not need to be something to put on the customer’s pet; items can be something that shows the customer’s love for their pets, too. Examples include a mobile device case with a pet’s picture on it. How about some etched wine glasses with sayings about dogs that can include the pet’s name personalized on the glass for you laser engravers out there?
Another idea is to offer a mouse pad with a collage of the customer’s favorite pet mouse. The key is to make sure that you have some stock templates ready to go and allow the customer to simply provide a picture or two and some text while you handle the rest. They will be excited about seeing the finished pieces but will not have the ability to build something without help some help from you.
—Aaron Montgomery, MontCo Consulting, 2 Regular Guys