word-of-mouth strategy small business marketing market

Marketing Your Small Business: Part Four

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys (www.2regularguys.com). You can also find blogs about a wide range of topics on his own website at aaronmontgomery.info.

A word-of-mouth strategy can be another great way to market your small business. We can create a lot of business from our circle of influence, so do not take this for granted. A great way to get started is to ask for reviews, find out how people learned about your business, and follow up with customers shortly after they purchase; but have a plan for what to do with that information when you receive it. Thank-you notes go a long way and encourage customers to keep talking about your business with others; basically, have a call-to-action for them.

A book I recommend that can give you some insight is “Talk Triggers” by Jay Baer and Daniel Lemin. It helps give you a way to talk about your business. Remember we all can influence, so learn to talk about your business to meet your customer’s needs. 

—Aaron Montgomery, MontCo Consulting, 2 Regular Guys

Look back on what you have missed: Part One, Part Two, or Part Three.