smart phone tablet stands monogram

Make Money on Monograms

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys (www.2regularguys.com). You can also find blogs about a wide range of topics on his own website at aaronmontgomery.info.

People are looking for monograms on a variety of different items, and it is a good way to add extra perceived value to a product without much additional artwork or material. People also look for monogramming to be done in a different media type to make it stand out. The most common form of monogramming is through an embroidery addition to an item. In addition, you might see requests for glitter vinyl, rhinestones, and other decorating techniques to go along with the sublimated items.

Monogramming is huge in the wedding market. Decorating something like a plate with just a stock design might fetch $10 to $15 but add a personalized monogram to that plate and now it can be sold for $20 to $25. What about wine customers? Offer them a personalized wine bottle tote monogrammed with their initials. 

Want to get even more creative? Offer up customized throw pillow cases with a monogram to match an engraved picture frame for their living room as well as a monogrammed welcome mat. What about some monogrammed iPad cases for their tablet? Monograms are a hot design, and you can easily set up templates and add very little work or cost to your projects to get premium prices for those items.

—Aaron Montgomery, MontCo Consulting, 2 Regular Guys