Watch backs are often pre-stamped with part numbers, logos, and origin of manufacturing. With all of this information, it can be challenging finding enough real estate to laser mark your graphics. Usually, customers are eager to put too much information on the watch back.
I like to tell clients that when we laser mark these, we can put whatever you want. But the more you put on, the smaller and more difficult it will be to read. Simplicity is everything, and it goes without saying that you need to relay this to your client.
—Richard Korbyl, Columbia Awards