business fresh sales presentation

Keep it Fresh: Your Sales Presentation

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

As your business grows and responsibility is added to your everyday routine, you might forget to keep polishing your sales presentation. If you forget to do this, your presentation can become stale. There are basics of good salesmanship that you must always remember, but you must keep your presentation and product offering fresh for your prospects and especially your existing client base. Besides, a fresh presentation helps keep your interest.

—Stephen L. Capper, A-1 Awards