As we get into spring, there are going to be a lot of fundraisers, from everything from sports or activity at the school — you name it, but they’re all over the place. Put yourself into all the fundraising that’s going around you by placing personalized or sublimation products into the mix. The mark of a good fundraising product is one that whoever receives it is going to keep it the rest of their lives. For instance, we put Christmas ornaments into a fundraising mix and it’s a big hit.
There are a couple of different ways you can do fundraisers. You can make a couple of different products with school colors or monogram; these are products that people can use, such as a cutting board, but they’re decorated with the school’s colors.
Essentially, you contact the organization and cut them a little bit of the profits. Sometimes it isn’t much, say 20% of the profits. You can also sell your products for a little bit more than your traditional prices because after all, it is a fundraiser.
There are all sorts of other activities that you can get involved with, like outdoor shows and home shows that you can sell into. You can take advantage of all of the local activities going on around you.
—David Gross, Condè