Standoffs

An Introduction to Standoffs: How to enhance awards and signage

Chris Howard, MM has been working in Marketing and Product Development for 15 years in the fashion watch, handbag and education industries and most recently was hired on as the Marketing Coordinator at Gyford StandOff Systems. Howard holds a Masters of Management degree as well as certificates in Marketing and Visual Communication, combining his project management and continuous improvement knowledge with consumer decision-making models to create meaningful and timeless products and campaigns. His daily duties include creating installations with prototype mounting hardware solutions and managing the social media and advertising for Gyford StandOff Systems.

Awards and signage by their very nature are meant to be seen, to be scrutinized, and are created for the visual consumption of countless generations. Too often installations are mounted with the notion of dressed down hardware intended to blend into the background of an environment or be hidden in the construction of an award. These efforts are always carried out with the best of intentions but fall short of communicating quality exhibition standards and harm the visual experience for the audience of the sign, artwork, or award.

Using hardware as a design element to enhance a sign or award can add to the esthetics of the construction, drastically changing the way that a consumer views the organization and environment in which it exists.

One of the most prolific professional mounting options for signage and awards that is visually appealing to the public is the use of standoffs. This mounting solution is minimalist without looking cheap, adds to the overall perceived value assessment of the consumer and creates a high-end look to an installation that can be expanded and replicated over an entire campus, museum or trophy case.

—Chris Howard, Gyford Standoff Systems