road guard rail business industry insight Aaron Montgomery

Industry Insights: Working on Your Business

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys ( You can also find blogs about a wide range of topics on his own website at

By planning or what some people call “working on your business, not in your business,” you give yourself the best chance for success. Yes, having passion, a drive to never give up, plus being stronger than your excuses can go far. But add a good plan to those things and zoom ahead as it gives you the guide rails to not have to suffer through so many pitfalls.

—Aaron Montgomery, MontCo Consulting, 2 Regular Guys