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Industry Insights: The Value of Building Friendships with Your Clients

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

Building a bond of friendship (when possible) with the prospect makes selling more enjoyable and rewarding. I always say that selling can be fun for everyone in the process so relax and enjoy the experience.

—Stephen Capper, A-1 Awards