Industry Insights: The Truth About Reviews

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

People are more inclined to write a review after a bad experience. If you had a phenomenal experience, maybe you would write a review, but typically if you wrote a good review, it was at the request of the business itself. 

It's wise to invite everyone who is delighted with doing business with you to make their opinions known on online review sites, or to submit them to you to be included on your website and other marketing vehicles.

—Vince DiCecco, Your Personal Business Trainer