book tell your story business sales selling your business Stephen L. Capper a-1 awards

Industry Insights: Selling Your Story

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

It’s important in the selling procedure to keep it simple yet be complete with explaining and telling your story. You need to make your story different than the competition; your story needs to be unique yet personal. 

—Stephen L. Capper, A-1 Awards