UV-LED printer iPhone cases full-color printing

Industry Insights: Sell More Color

Mike Fruciano is a Market Development Manager for Coherent Inc. Mike brings 25 years of laser systems, laser processing, and materials experience, and is a frequent writer and speaker on these topics. Contact Mike at 602-616-4971 or at mike.fruciano@coherent.com.

Full-color products need to be sold. This means that full-color products need to be presented to customers, actually put in their hands, to allow them to see and feel the printing. If your shop needs more sales, adding full-color printing services will definitely add to your bottom line. Don’t be shy to charge for the outstanding quality and color of the UV-LED printing and all this technology has to offer. 

—Mike Fruciano, Coherent