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Industry Insights: Prospective Clients

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at vince@ypbt.com.

Customers and prospects who don’t initiate a call to you are basically of the opinion that you need them more than they need you. Whatever you decide to do to practice better time and opportunity management at your company, establish a good reason why clients should seek you out rather than beating the bush to hunt them down.

—Vince DiCecco, Your Personal Business Trainer