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Industry Insights: Plug Into The Holidays

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted to advancing sublimation technology. He can be reached by email at dgross@conde.com.

I often hear from awards retailers about their slow seasons when there is not a lot of activities. I see personalized gift products as a great way to sell all year long but especially during the Christmas holiday season. The first step is to plant seeds and show your clients what you can do! Next, get plugged into community events like Christmas Bazaars in your area. Contact organizations regarding fundraisers for Christmas tree ornaments.

—David Gross, Condé