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Industry Insights: Marketing Tools

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at vince@ypbt.com.

Whatever marketing tools you choose, shape them to capture the undivided attention of your target audience. Make it conversational, as if you want to invite and nurture a personal business relationship, and expect quick, measurable results.

—Vince DiCecco, Your Personal Business Trainer