Industry Insights: Invoke Your Local Community

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

Have a section of your display area that is devoted to the local community. Use the local school colors and mascots and logos to show off your capabilities. If your town has specific colors that it uses in its publicity, tie that into your display area, as well.

—Eric Priceman, Victory