Industry Insights: The Future of the Engraving Industry

Mike Fruciano is a Market Development Manager for Coherent Inc. Mike brings 25 years of laser systems, laser processing, and materials experience, and is a frequent writer and speaker on these topics. Contact Mike at 602-616-4971 or at

Monday motivation from Mike Fruciano of Fruciano Consulting.

"How does that saying go? 'The future is so bright you gotta’ wear shades!' New materials, new markets, faster and more capable laser systems—these all point to an industry that is still growing. Selling via the web is and will continue to be an important part for retailers to embrace in the future. Having a retail location is less critical in the internet age, but having a solid website with social media connections certainly is super critical for the future. Better get your laser engraved shades ready!"