Industry Insights: The Fun Reality of Design

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

The fun reality of the matter is that there are 101 different ways to create a unique and exciting design, providing as many opportunities for getting it right. It doesn’t have to be over the top, just interesting and readable. The more unique it is, the higher the perceived value — the ultimate goal of any decorator.

—Jimmy Lamb, Sawgrass