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Industry Insights: Diversification

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond—the first of its kind to focus on sublimation—hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more. For referrals or more information, contact Kuchek directly at

Don’t limit what you sell based on what is customary — step outside of your comfort zone. You might just find the winning ticket!

—Cheryl Kuchek, Just My Imagination DeZigns