business differentiation customers market target audience awards trophies

Industry Insights: Differentiate Your Business

Bob Hagel and his wife Dana own Eagle’s Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more then a decade in the Southern California wine country.

You can differentiate your business from similar businesses by the types of customers you focus on such as kid’s sports leagues, businesses, non-profits, and government. You may also compete on price. These are fairly common business strategies in our business. 

—Bob Hagel, Eagle’s Mark