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Industry Insights: The Cycles of Business

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

All businesses go through up and down cycles. Learning to be tough during a down cycle, and remaining this way when times are better, are steps toward maintaining a successful business. Remaining consistent through good times and bad is half the battle.

—Eric Priceman, Victory