Industry Insights: Creating Ideas No Matter How Big, Small, or Insignificant

Robin Kavanagh serves as the public relations manager for Sawgrass Ink. She has been in the industry for over three years.

Don’t limit yourself when it comes to new product ideas. Do some brainstorming based on the information you gather in your analysis of the markets you want to sell to, and then list every conceivable item you can think of. Jot the ideas down as they come to mind, no matter how big, small, or insignificant they may seem.

—Robin Kavanagh, Sawgrass