selling serving people concerns

Industry Insights: Caring for Your Customers

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

Selling is simply serving people and taking care of their concerns — that, in turn, will address our personal wants and needs. Life is much like a barter system, and the money we receive is the way we keep track of the transactions. 

—Stephen L. Capper, A-1 Awards