Industry Insights: Bonding and Building Business Relationships

Eric Priceman is Vice President and Director of Marketing for Victory, division of Planter Inc. in Chicago, Illinois. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

Monday motivation from Eric Priceman of Victory.

“Ultimately, a business relationship in our industry involves buying and selling. That relationship can only go so far unless there is trust involved. When a buyer and a seller can share parts of their personal lives with each other on top of doing normal business, necessary elements of trust create a greater comfort level in the relationship. This leads to a stronger, more rewarding bond between customer and vendor.”