advertising campaign marketing aim and shoot target bullseye

Industry Insights: Accurately Aim Your Advertising

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Before dipping a toe into any form of marketing and advertising, you need to complete the “ready” and “aim” portions of methodology. “Firing” aimlessly, and before you’ve completed sufficient customer background work, will certainly lead to failure of any advertising campaign. 

—Vince DiCecco, Your Personal Business Trainer