Google magic is somewhere in the range of rocket science. The people that know how to dominate it and maintain it do that all day every day. If you turn your back on Google for a week, you will miss something they have changed. The short answer is, Google can’t find you if you aren’t out there making noise. Each noise has to be projected in a certain direction, but basically if you aren’t making any noise, Google will not hear you and pass along your message.
–Kelly “Rags” Ragland, Rags to Stitches Productions