The Importance of Polyester

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys (www.2regularguys.com). You can also find blogs about a wide range of topics on his own website at aaronmontgomery.info.

The ability to sell a polyester garment at a premium draws most people to sublimation for apparel decoration. The ideal surface for bringing vibrant images in sublimation is 100 percent polyester.

Polyester has changed dramatically in recent years, and it’s something consumers look for when making their buying decisions. Polyester also allows for the softest hand available in decorated apparel with no stuck-on plastic or vinyls. Traits like these allow you to sell these garments for a premium price, as the perceived value is greater than other apparel in the market. 

-Aaron Montgomery, MontCo Consulting, 2 Regular Guys