The Importance of Maintaining an Online Presence

Jim Sadler is a former university professor of computer graphics and a freelance designer. He is currently offering his services as a consultant within the industry. He brings together his expertise in design, computer graphics and industry-related technologies with his ability to communicate through teaching, technical assistance and of course through writing for A&E Magazine. Jim can be reached by e-mail at jim@jsadlerdesign.com. His web address is www.jsadlerdesign.com.

Maintaining an online presence reminds people within your community (however that gets defined) that you are alive, well, and doing business. It also gives you the opportunity to tell your story (at least some aspect of it) in the most interesting, imaginative, and therefore, memorable way possible.

Everyone you know, everyone you meet, and even many people you will never meet are your sales staff as long as they have learned some of your story and found it interesting enough to pass along, or better yet act on.

—Jim Sadler