reward creativity

Implement Innovation, Reward Creativity

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Motivate individuals or teams who come up with winning ideas by actively recognizing innovation, perhaps through a reward campaign. You could even demonstrate your recognition that not all ideas work out by rewarding those who just have a rich flow of suggestions, regardless of whether they’re put into action.

Respond enthusiastically to all ideas and never make someone feel foolish for offering an idea. A certain amount of risk taking is inevitable with innovation. Allow people to learn from their mistakes. Never put off the creative flow by penalizing those whose ideas don’t work out.

—Vince DiCecco, Your Personal Business Trainer