The more samples and lifestyle photos you can show your customers, the better. People don’t always think of all the possibilities when faced with a blank item on a shelf. It helps to show them what can be done to make it personal and then take that one step further and show them how to use those special personalized items in creative ways to dress up their home, office, or anywhere else. Keeping samples and photos in the store is one way, as well as updating your social media pages with these new ideas. Taking the time to cruise the social media accounts of vendors gives retailers ideas they may not have thought to show their customers.
—Stephanie Barrett, Salisbury Inc.