There is help for the bride in various magazines that give tips for ways to save money and still have a wedding that is off the charts. But what about a special mini tips booklet of ideas that showcases gifts and favors from your business? It could also be made to become part of the wedding memorabilia that the bride and groom keep in their scrapbook of memories.
Do: Make your tips book in conjunction with other businesses in your area. Start by making a list of who you know that has the following services available:
- Bakery and Caterer
- Beauty Shop
- Bride’s Dresses
- Hotel Rooms
- Insurance Agent
- Jewelry Store
- Limo Service
- Meeting and Reception Rooms
- Rental Services
- Singers or DJs
Do: Contact these different business services and ask them to join with you to make a tips booklet for the bride to use as she prepares for her wedding.
Do: Explain the services available from your business as well as product suggestions and the time needed to fill the order.
Do: List the items that you have available in a mini-catalog form of products that the bride can register for or select for attendants and shower-hostess gifts.
Do: Contact a printing company about your cost for the tips booklet.
Do: Decide first if you want to make up the booklet by yourself or with others going in on the project. If you make up the booklet alone, you may wish to sell advertising space to the others.
Don’t: Partner with these companies or list them as recommended by your company and place them on a list, but rather let them make up their tips and list their products in separate sections of the tips booklet. You do not want to become liable if they do not render good service.
Get totally organized before you start your marketing. Create samples and displays first, and build from there.
—Nora O. Capper