holiday hues

Holiday Hues for This Season’s Gift-Giving

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com

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It’s no secret that the holiday season is rich with visual imagery associations: Santa Claus and Christmas, menorahs and Hanukah; however, it’s also important to recognize that holiday color associations are just as important as the images themselves, and that creative usage of traditional holiday colors can help nice products become exceptional ones. Hues of red and green paired together imply the Christmas season. A touch of white used to accent a color palette of deep burgundy and forest green creates a formal holiday look.

Navy blue coupled with white or marigold can create beautiful color schemes for celebrating the days and nights of Hanukah. Try bright blues paired with gray-blue accents to create a frosty winter feel for a piece. Last but not least, silver and gold are of course the timeless, classic holiday theme. By making these holiday hues prominent and bold components of your holiday designs, you can help make this season richer and more colorful for your customers and your sales.

—Jennifer Foy, Unisub