Gifts made of glass and crystal are a level up from general gift giving because it encompasses not only the purchasing process but also requires a high level of involvement from the gift-giver (in the case of the awards retailer, your customer). It’s making and commemorating a milestone of what almost everyone considers valuable.
Your customer is thinking about how the gift receiver will use and remember not only the gift, but the giver — people think about the need and usefulness for the receivers. Offering them functional, useful gifts is great, but for those who want something more memorable, go further — personalized glass and crystal gifts such as paperweights and frames are timeless. When talking about glass and crystal, in most cases, the gift requires personalization, such as a heartfelt message.
—Chung-In Park, CIP Creation Corp.
Read more about glass and crystal gifts in the December ’18 issue of A&E magazine.