Finding, maintaining, and cultivating a customer relationship requires a bit of intentional nurturing and attention. If it’s been awhile since you’ve heard from your customers, start planning to reconnect with these important people. Crystal gifts and awards are a perfect choice to capture their attention and they’re already in your inventory – an easy way to recognize them with an unexpected gift, all while showing off your products and reminding them why they chose to do business with you in the first place.
A personalized clock, for example, paired with a note, combine to create a stunning gift package. A clock symbolizes the passing of time, longevity, and the timeless nature of a sincere customer relationship, while the handwritten note provides a personal touch that gets right to the heart.
When you ponder how you’d like to honor your best customers in a meaningful way, involve both your head and heart in the decision. Use your heart to choose words and sentiments that communicate just how important your customers are to your business. Then use your head to choose an award that properly symbolizes and embodies the recognition event. Look for characteristics in an award that match the personality and spirit of the recipient and choose something that looks and feels like something the recipient would have chosen for themselves.
—Jen Jezierski, Crystal D