The third takes us to the social media world. The key here is to look at socials for what they were developed for: a platform for people to engage online. It is not a marketing tool, or a substitute for a business webpage — it is about engagement. The more engagement you can create between people (key there is people, not businesses), the more likely your content will be visible to others. You have to put some faces out there, ask people to answer questions, share their experiences, and also pepper in plenty of video, live video especially.
—Aaron Montgomery, MontCo Consulting and 2 Regular Guys