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Get Your Shop Seen Online: Part One

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys (www.2regularguys.com). You can also find blogs about a wide range of topics on his own website at aaronmontgomery.info.

There are four keys to answering the question of how to get your shop seen online. Let’s start with the first one: 

  • The need to have a long-term strategy that includes finding your “blue ocean.” That means that you have to refine your niche down to a point where you can stand out. With over 2 billion users on Facebook and Google receiving over 63,000 searches per second, the only real way to stand out is to be unique and known for something that is nearly impossible if you are trying to swim to the wide ocean. You need to find your pond (niche) that you can stand out in. 

—Aaron Montgomery, MontCo Consulting and 2 Regular Guys