Marketing holiday products

Get in the Holiday Spirit of Sales: 4 ways to market products

It’s that time of year again to start creating and marketing your holiday products. Here are several ways to effectively market your holiday creations:

  1. Showroom displays: If you have a brick and mortar store, set up a holiday display a few months in advance to give yourself enough time to order products for customers.
  2. Sharing online: Share photos of your holiday products. Let them know that the holidays are coming up and it’s time to order.
  3. Newsletters: If you send out an e-newsletter, you should feature your holiday products and let customers know that they can purchase them online or in person at your business.
  4. Craft fairs: See if there are craft fairs in your area and how much it costs to set up booths. Perhaps partner with someone for craft fairs, Christmas malls or even farmer’s markets. This is a good way to get your name out there. Even if you don’t make a lot of sales, you can build your presence in the community.

—Alesha Yaney, Unisub