the nbm show Denver

Generating New Business at Trade Shows

Stephen Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

A trade show is a remarkable information zone for you and the growth of your business. You can either exhibit at the show or walk the show introducing you and your firm to a particular industry. Almost every large community has several trade shows in their area, and these are a good source for introducing your company to others. Often, the only cost involved is your time. Just remember: time is a valuable component of your life and business—use it wisely.

—Stephen Capper, A-1 Awards