A trade show is a remarkable information zone for you and the growth of your business. You can either exhibit at the show or walk the show introducing you and your firm to a particular industry. Almost every large community has several trade shows in their area, and these are a good source for introducing your company to others. Often, the only cost involved is your time. Just remember: time is a valuable component of your life and business—use it wisely.
—Stephen Capper, A-1 Awards