Garner Greater Prices for Engraving Projects

Sam Wainer and Andy Marvin are Product Managers for AlumaMark® and DuraBlack®. With a combined 20 years of business experience, Sam and Andy are responsible for product development, marketing, technical support and manufacturing of AlumaMark and DuraBlack. Sam holds an MBA in marketing from UC Davis and Andy has a Bachelor’s Degree in Industrial Design from The Ohio State University. For more information about DuraBlack or AlumaMark please email, call 800-482-7758 or visit

Laser markable metals are the profitable backbone of many engraving shops. Metals carry a higher perceived value and are often more durable—both of which lead to higher margins, greater profits, and a unique point of differentiation from the competition. Over time, several myths have cropped up about laser markable metals (some of which were dispelled here). As you quote jobs, be sure to ask yourself: Could I garner a greater price by using real laser markable metal? Does my project require the durability of a military-specified laser markable metal? If you consider these factors, you will be more likely to pick the right material for your application.

—Sam Wainer and Andy Marvin, Horizons ISG