conversions

Format Your Business’s Website for the Highest Rate of Conversions

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

If your website is well-developed for conversions, you have several calls to action — the buy now, order today, and/or contact button — for achieving a variety of results. Other calls to action include: social sharing buttons, and like or follow buttons for your social media accounts; a way to subscribe to your email list; and an option to leave feedback, rate a product, or submit a review.

Have you strategically placed these elements where they create the highest possible rate of conversion? For example, is the form to subscribe to your email list on every page of the site, or do users have to discover it through a menu or stumble across it at the footer of the web page? Is your contact button visible on every page, or does it disappear from the user’s screen after scrolling down to view a product or read the page copy?

These elements are a critical part of the process, so naturally, the more users have access to them, the better your chances are at generating conversions. Look over your site from a desktop, laptop, tablet, and mobile device and ask yourself if the placement and location of these elements are in their most valuable location for discovery. You might be surprised how a small move from one place to another can make things more user friendly and improve your rate of leads and sales.

—Kelly “Rags” Ragland, Rags to Stitches Productions