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The Focal Point of a Business Plan

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Opportunities that leverage successful performance, such as better customer handling and automation that may decrease job turnaround time, should be described in detail in your business plan. These could be reported as dollar potential should the opportunity be pursued. When a business owner considers threats, such as competitors initiating a price war or major accounts going out of business, it is much easier to have a contingency plan of action.

The focal point of any business plan is not what is planned, but how it will be accomplished. Embedded in the strategy should be a set of assumptions and a rock-solid commitment on the part of the principle players at the firm. Business plans should express in concrete terms the vision and mission of the enterprise, and that vision should be reviewed and updated annually

You may be surprised that when major decisions need to be made unexpectedly in mid-year, reference will often be made to the company’s business plan, and that will direct the business to make the right decision more often.

 —Vince DiCecco, Your Personal Business Trainer